Bangalore based Farm to fork startup Deep Rooted has decided to shut down its operations, according to three people aware of the matter.
Deep Rooted is one of the fastest-growing agri-tech companies in the country. It has grown over to a network of 1000+ farmers and 1500+ acres in the last few years.
Deep Rooted supplied fruits and vegetables to more than 120 restaurants in Bengaluru and managed 100 acres of greenhouses. Deep Rooted had struggled establishing a consumer-focused model and switched to a business-to-business (B2B) strategy in early 2024 on platforms for quick commerce such as Zepto and BlinkIt.
Being one of India’s leading farm-to-consumer (F2C) brands, Deep Rooted provides urban consumers access to fresh harvest directly sourced from farmers with over 200+ varieties of fruits and vegetables. Also, it has the largest network of horticulture farms in India, and with a dedicated agronomist team, it has made farming a sustainable affair for small-time landholders and responsible towards nature too.
In September 2022, Deep Rooted raised more than $18 million, including $12.5 million in Series A funding from Mayfield, Accel, Omnivore, and IvyCap Ventures. Media outlets report that Accel is the company’s biggest shareholder, followed by IvyCap and Omnivore.
“Without a viable business model, the company was unable to secure follow-on funding and ultimately decided to shut down operations,” according to a second source who spoke on condition of identity.
किसानों को राहत मिली, सहायता राशि में 3,000 रुपये की बढ़ोतरी की गई।
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