By Your AgriStory 
VilCart Secures USD 10 Mn Funding to Transform Rural Commerce. AI-X B.V., Spark Capital, and longtime investor Nabventures participated in the investment round. This achievement demonstrates VilCart’s dedication to digitizing rural retail and growing its across the country presence.
The new funding will mostly go toward growing VilCart’s Own Brands program, which aims to give rural communities access to hygienically packed groceries and edible oil with quality standards on par with those in urban households. The money will also support VilCart’s expansion plans and improve its capacity for rural trade.
“This funding validates VilCart’s growth and the immense potential in rural commerce in India,” said Prasanna Kumar C, CEO of VilCart. We will be able to expand more quickly and turn Kirana stores into Grameen Super Markets. Our priorities as we grow continue to be improving technology, fortifying rural supply chains, and establishing long-term prospects for rural enterprises.
Since its founding in 2018, VilCart has established itself as a technology-enabled rural-to-rural supply chain platform that connects farmer producer organizations, brands, rural SMEs, and manufacturers with village Kirana stores. The platform gives Kirana stores access to state-of-the-art technology and a wide range of products at affordable costs, making inventory buying, transportation, and supply chain management easier.
With its vast network of more than 1 lakh Kirana stores spread across 30,000 villages, VilCart provides rural families in South India with access to necessities including food, FMCG products, personal care items, and gadgets. VilCart is increasing rural communities’ access to high-quality products by converting local stores into effective Grameen Super Markets.