You see, Indian agriculture has always been about the tireless work and determination of farmers. But even today, many of them face problems like unreliable products, no timely guidance, and unpredictable market prices. That’s where Naveen Khushhali Kisan Sewa Kendra comes in to make a real difference.
Part of UA Agro Solutions Private Limited, Naveen Khushhali Kisan Sewa Kendra aims to change the game for rural agriculture by creating a complete ecosystem just for farmers. From authentic agricultural products and expert advice to modern services and access to markets, everything farmers need is all in one place.
With over 80 centers spread across 15 districts in Uttar Pradesh, they are now supporting more than 2 lakh farmers, helping them along every step of their farming journey.
Our Story
Naveen Khushhali Kisan Sewa Kendra was set up with a clear goal: to empower farmers by giving them the right tools, knowledge, and chances to grow. Instead of just treating agriculture as a basic buy-and-sell kind of deal, they focus on building long-term partnerships with farmers. Each store acts as a support hub where farmers can find real products, get expert advice, and tackle practical challenges head-on.
With a growing team of over 160 agronomists and regional managers, they ensure that solid advice and modern farming practices reach even the most out-of-the-way villages in Uttar Pradesh. Their mission is simple but profound — to help farmers boost their yields, cut unnecessary costs, and raise their overall income through informed and sustainable farming practices.
Farmer-Centric Services
Kisan Gosthies: They hold regular meetings at the village level to connect directly with farmers. These sessions are all about sharing info on new farming technologies, better practices, and government schemes. Farmers come away not just with knowledge but also with confidence in their decisions.
Field Advisory: Understanding that every farm is unique, expert agronomists visit farms to check on crop health and figure out any issues straight from the root. Based on what they find, personalized plans are created to help farmers get better results while using their resources wisely.
In-Store Advisory: Every Naveen Khushhali Kisan Sewa Kendra outlet offers free consultations. Here, trained advisors assist farmers in picking the right products, planning their crops smartly, and managing costs without skimping on quality.
Empowering Farmers: A New Model for Sustainable Agriculture
A Farmer-First Approach: The farmer is at the center of everything. They go beyond just selling seeds or inputs; farmers are provided with top-notch products along with education on advanced and sustainable farming methods. This way, they can boost productivity while keeping the soil healthy and ensuring the farm can thrive in the long run.
Reducing the Supply Chain for Better Profits: Traditional supply chains have too many middlemen, which cuts into what farmers actually earn. Naveen Khushhali Kisan Sewa Kendra simplifies things by selling seeds directly to farmers and buying back their harvested crops. By trimming unnecessary steps, farmers get a fair price for their produce and keep more of the final earnings.
Direct Link Between Farm and Industry: Once the crops are harvested, they’re sent straight to industries. This creates a smooth farm-to-market chain. Farmers enjoy assured prices, while industries benefit from consistent, quality produce. It’s all about building a system based on trust, efficiency, and mutual growth.
Leadership Team
Sanjeev Sharma, Chief Operating Officer (COO): With years of solid experience in agri-business, Sanjeev plays a crucial role in building and scaling organized agri-input companies across India. His work with big names like WIMCO and ITC has really helped strengthen operations and drive long-term growth at Naveen Khushhali Kisan Sewa Kendra.
Kanishka Saran, Business Head: Based in Mumbai, Kanishka leads sales, retail expansion, and partnerships. With a strong background in sales and marketing — starting with Adidas India — he aims to create strong business strategies while keeping the needs of farmers front and center.
Community Impact and Sustainable Growth
By combining real products, scientific know-how, and direct access to markets, Naveen Khushhali Kisan Sewa Kendra is making a real difference at the grassroots level. Farmers are more informed, confident, and financially better off. This approach supports sustainable farming practices, strengthens rural communities, and adds to long-term food security. As they expand, their positive impact keeps growing.
Vision Ahead
Naveen Khushhali Kisan Sewa Kendra is focused on a future where every farmer can access reliable inputs, expert guidance, and fair markets. They aim to grow their network further, reach more farmers, and deepen ties with industries. By rethinking how agriculture works on the ground, they’re setting the stage for a system where farmers don’t just survive but truly thrive.
