Cropin, the world’s largest deployed AI platform for food and agriculture, has secured a strategic €700,000 contract under EIT Food’s Impact Funding Framework.
Cropin will deploy its AI-powered initiative, FIRST Potato – Field Intelligence for Regenerative Agriculture and Sustainability in Potato Farming, to accelerate the adoption of regenerative practices across Europe. As part of the initiative, Cropin will convene a consortium of food processors, research institutions, and sustainability leaders to accelerate the transition from conventional potato farming to regenerative agricultural practices.
In order to facilitate the smooth implementation of regenerative techniques without sacrificing yield or quality, Cropin’s AI-powered decision support system (DSS) combines crop-specific intelligence, real-time field data from sensors, satellite images, weather stations, Internet of Things devices, and Cropin’s own data models with predictive analytics.
In order to optimize irrigation, input use, and residue management, FIRST Potato provides growers with daily recommendations that are individual to each plot and based on the distinct soil profile and microclimatic conditions of each farm.
By improving soil health, drastically lowering the environmental impact, and increasing yields, these hyper-local insights make regenerative agriculture both scalable and economically appealing.
In order to scale adoption across Europe, the FIRST Potato deployment will scientifically validate its performance on pilot farms in Denmark and initiate the first commercial pilots with two potato processors in Germany and the UK. Cropin has partnered with Aarhus University, a globally recognized leader in sustainable agriculture research, to validate the insights and impact delivered by the platform.
“As regenerative agriculture gains momentum, the absence of verifiable, measurable outcomes poses a real challenge to meaningful, scalable impact,” said Krishna Kumar, CEO and Founder of Cropin. “Without robust digital systems, farmers struggle to consistently uphold regenerative principles. Through AI, data intelligence, and real-time decision-support, we are bridging this critical gap, bringing precision, accountability, and scale to regenerative agriculture. With FIRST Potato, our goal is to help farmers adopt climate-smart practices that are both profitable and scientifically validated.”
In order to improve the quality of their chips and fries, potato processors look for tubers with a high solid content, and regenerative techniques help businesses meet their sustainable sourcing goals. Although these methods increase the solid content of potatoes, they frequently lead to lower yields in the first few years. Farmers may overcome this difficulty by maximizing inputs, raising yields, and achieving quality targets while also reestablishing soil health and enhancing climate resilience with Cropin’s precision and predictive technologies. The goal of this deployment is to benefit the entire agri-food ecosystem by helping farms increase their income, assisting companies in meeting their sustainability goals, and benefitting the environment.
With regenerative agriculture rapidly advancing across Europe and the UK, Cropin is actively engaging in strategic commercial partnerships and pilot deployments in the region. The company is in advanced discussions with several leading UK and Europe based agri-food brands and expects to close multiple regenerative agriculture pilots in the region before the end of the current financial year.
About Cropin:
Founded in 2010, Cropin is the world’s leading AI platform for food and agriculture, driving innovations such as the first enterprise grade real-time Gen AI-powered agri-intelligence platform, a Micro Language Model (µ-LM) for Climate-Smart Agriculture, and the world’s first industry cloud for agriculture. Cropin’s Gen AI-powered platform, Cropin Sage, provides actionable insights by decoding the past, present, and future of crops.
Cropin collaborates with global leaders in CPG, food retail, finance, development agencies, and governments to tackle challenges like food insecurity, climate change impacts, and supply chain disruptions. As a pioneer in the Ag-Intelligence movement, Cropin has partnered with over 100 B2B customers, digitizing 30 million acres of farmland and positively impacting more than 7 million farmers worldwide. Its crop knowledge graph, covering 500 crops and 10,000 varieties across 103 countries, powers the Cropin Cloud. With intelligence built around over 1 billion acres of the world’s cultivable land, Cropin continues to lead the transformation of global food systems.
