KisaanSay has raised ₹34 crore in a Series A round, led by NABVENTURES through the AgriSURE Fund, with participation from senior industry folks as well. Co-investors also include veterans like Dr. H. P. Singh and Sanjay Krishna Goyal.
The size matters. But the source matters more.
NABVENTURES is the venture arm of NABARD — India’s apex rural development bank and the single most powerful institution behind the Farmer Producer Company ecosystem in this country. When they back a food startup, it is not just a cheque. It is ground-level trust, a national FPC network, and decades of rural financial infrastructure walking in through the same door.
That is what most coverage of this round is underplaying.
What KisaanSay Actually Does
Founded in 2022 by Nitin Puri , Vaishali Mehta Puri, and Manoj Karki , KisaanSay is basically a Gurugram-based food brand.The name literally translates to “From the Farmer” in Hindi — and for once, the name actually describes the business model.
The brand connects Indian farmers directly with consumers by sourcing and selling authentic farm products such as rice, ghee, oils, spices, dry fruits, and grains, with over 100 SKUs spanning 12 categories distributed through an omnichannel network.
The structure is what makes it interesting. Each Farmer Producer Company that partners with KisaanSay handles production, quality control, and on-site packaging. KisaanSay handles marketing, logistics, and brand building. Revenue is split 50:50. Farmers are not suppliers here — they are business partners with a direct share of every sale made on Amazon, Blinkit, or their own website.
That model does not exist at scale anywhere else in Indian food right now.
The founders are not first-timers either. Nitin Puri brings 25+ years across ITC, Reliance Retail, MCX, and Yes Bank, plus an agribusiness programme from Cornell. Manoj Karki spent 22+ years at Amul, Wrigley’s, and a Tata Trusts rural joint venture. Vaishali Mehta Puri is a Chartered Accountant with 22+ years across Deloitte, WNS, and NBFC lending. This is a team that has sat inside large food and rural institutions long enough to know exactly where the system breaks down — and built KisaanSay to fix it.
From Pre-Seed to Series A in 15 Months
January 2025 — raised about $2 million in a Pre-Seed round from Jungle Ventures. Then April 2026 — ₹34 crore Series A.
So roughly fifteen months between the two… and in that gap, they scaled their ARR up to ₹30 crore. That’s actually a pretty solid jump in a short span.
That is real revenue. Not a pipeline. Not a GMV number with asterisks. Actual ARR.
KisaanSay is currently working with around 25 farmer enterprises, which together connect to nearly 50,000 farmers across nine states.
On the selling side, it’s not just one channel—they’re using their own website, major e-commerce platforms, and some selected retail stores in the Delhi-NCR region. And online presence is pretty wide too—Amazon, BigBasket, Flipkart, Blinkit, Zepto, even Reliance JioMart… so they’re kind of everywhere digitally.
International expansion into Dubai is already in advanced stages.
Two years in. That is the full timeline.
The NABVENTURES Backing: More Than Just Capital
Most funding rounds bring capital and a board seat. This one brings the entire NABARD ecosystem.
AgriSURE is a SEBI-registered Category II AIF, jointly backed by the Government of India through the Ministry of Agriculture and Farmers Welfare and NABARD.
It’s basically focused on supporting tech-driven agri and rural startups—especially those working on improving farm-to-market linkages.
And the total corpus is around ₹750 crore, so it’s a fairly strong pool aimed at pushing innovation in the agri space.
NABVENTURES MD Vikas Bhatt was clear about what this investment actually is: it “extends beyond capital by providing KisaanSay access to NABARD’s extensive ecosystem, particularly its network of FPCs, thus enabling accelerated and sustainable growth.” Indian Retailer
Here is why that matters practically. The single biggest bottleneck in KisaanSay’s model has always been the supply side — finding, trusting, and onboarding new farmer enterprises fast enough to scale. NABARD has spent decades building exactly that network. They know the FPCs, the FPCs know them, and the credibility transfers instantly. What might have taken KisaanSay three years of relationship building on its own, NABARD’s association compresses significantly.
No private fund on earth can offer that.
The Road Ahead: What ₹34 Crore Will Build
The fresh capital is basically going into scaling things up—expanding distribution, pushing marketing and brand building, hiring the right people, and building a full-stack tech system for sourcing, traceability, and logistics.
And the big target they’re aiming for… moving from 25 FPO partnerships today to around 500 in the next four to five years. That’s a pretty aggressive jump, so execution will really matter here.
That number changes the scale of what this company could become entirely. Five hundred FPOs means hundreds of thousands of smallholder farmers inside a structured, branded, profitable supply chain — earning a direct share of the consumer rupee instead of selling at distress prices to middlemen. That is not a marketing line. That is a structural shift in how farm income works.
The technology investment sits behind all of it. Traceability — knowing exactly which farm and region a product comes from — is the core of the single-origin promise. Building that at scale, from source to doorstep, is where KisaanSay builds a moat that no generic food brand can easily cross. It is also what justifies the premium positioning long-term.
What This Means for the Consumer
For anyone buying food today, KisaanSay answers a question most brands dodge entirely: where does this actually come from?
Your mustard oil is not an anonymous blend from five states. Your besan is not a commodity mix. It is from one specific farming cluster, processed at that farmer enterprise’s own unit, packaged there, and shipped with its origin intact. That level of provenance is what urban India has been paying a premium for — except most brands charging that premium cannot actually back it up.
This funding has come at a moment when Indian consumers are increasingly shifting towards health-oriented, minimally processed, and origin-based food products. Investor interest in the space has grown visibly — with brands like Anveshan raising ₹48 crore and Two Brothers Organic Farms raising ₹110 crore in recent rounds.
The Bigger Picture: India’s Agri-Food Inflection Point
Investor interest is clearly building — with Anveshan and Two Brothers Organic Farms already pulling in serious capital — but KisaanSay’s NABVENTURES-backed raise hits different because of the NABARD ecosystem behind it.
India already has 9,000+ FPOs and is pushing toward 10,000 — but very few models actually convert them into real consumer-facing brands.
If KisaanSay scales from 25 to 500 FPOs, this stops being just a food startup and starts looking like infrastructure for farmer-market linkage.
That’s the shift — not just funding, but a model that could actually change how farmers earn from the consumer side.
