Health Warning That Questioned Everyday Food
In most Indian households, rice is not just food. It is routine, memory, culture, and survival. Especially in South India, rice appears on the plate every single day quietly trusted as nourishment passed down through generations.
So when doctors advised Nagendra Kumar H, then an IT engineering student, to stop consuming polished white rice due to recurring digestive issues, the advice felt unsettling. Rice had always been central to his meals. Yet here he was, being told that the very grain he ate daily was harming his body.
What disturbed him was not just the diagnosis, but the contradiction it raised:
How could a staple that nourished generations suddenly become difficult to digest?
That question stayed with him long after the symptoms subsided. And it would eventually lead to the birth of Rajamudi Organics Pvt. Ltd., an organic wellness startup rooted in reviving India’s traditional grains.
The Real Issue Wasn’t Rice, But Modern Farming
As Nagendra began researching, it became clear that rice itself was not the enemy. The real issue lay in how modern agriculture had transformed it.
Chemical-intensive farming, excessive polishing, and yield-focused shortcuts had stripped rice of its natural fibre, minerals, and nutritional integrity. What remained was a grain that looked familiar but behaved very differently inside the human body.
Coming from a farming background, Nagendra had seen how food was once grown without synthetic chemicals, without obsession over appearance, and with deep respect for soil health. Later, during his exposure to business and global trade at IIM Bangalore, he began connecting broader dots between soil degradation, crop quality, and human health.
This seemed more than a personal health concern. It was a systemic problem affecting millions of consumers who had unknowingly adapted to digestive discomfort as a new normal.
Turning Conviction Into Action
In 2022, Nagendra acted on this realization by founding Rajamudi Organics, headquartered in Bengaluru. The idea was not to create another organic label, but to restore trust in everyday staples by bringing back heirloom rice and organically grown food cultivated the way it once was.
“I founded Rajamudi Organics to bring traditionally grown, chemical-free organic food to global consumers”, says Nagendra Kumar H, Founder & CEO of Rajamudi Organics.
“Our focus has always been on empowering farmers, protecting biodiversity, and rebuilding a food ecosystem that respects soil, people, and tradition”.
Rajamudi Rice: The Grain That Gave the Brand Its Name
The brand draws its name from Rajamudi rice, a rare heirloom rice variety native to Karnataka. Historically consumed by Mysore royal families and even accepted as a form of tax payment, Rajamudi (Raja means King; Mudi means Crown) literally translates to the king’s crown.
Often called “the rice of the royals”, Rajamudi rice represents a time when food was valued for nourishment, not yield alone. Its natural colour comes from antioxidants present in the grain, not from blending or processing.
For Rajamudi Organics, this grain became the foundation of its philosophy ‘heritage over hype and nutrition over shortcuts’ and the starting point for reviving indigenous crops that had nearly disappeared from Indian farms. Started with Rajamudi Rice, now Rajamudi Organics has accomplished to bring back 10+ indigenous rice varieties from different parts of India and successfully caught consumers attention.
Working Closely With Certified Organic Farms
Rajamudi Organics collaborates with certified organic farms & farmers across India to revive heirloom rice varieties from different regions. These grains are minimally processed, retain their natural bran, and are naturally rich in fibre, antioxidants, and essential minerals making them easier on digestion compared to mass-produced polished rice.
Organic farming, however, is not an overnight switch. Farm lands and farmers must undergo a mandatory three-year organic conversion period, during which soil health is restored and chemical residues are eliminated. Rajamudi Organics actively supports farmers through this transition financially, logistically, and ethically ensuring fair practices and long-term sustainability.
Beyond Rice: Building a Complete Organic Pantry
What began with heirloom rice has expanded into a wide portfolio of certified organic products. Today, Rajamudi Organics offers: 10+ varieties of heirloom rice, Organic millets, Organic pulses and flours, Cold-pressed oils & Desi Ghee, Traditional spices and herbs, Natural sweeteners like honey, Select ready-to-eat organic foods.
All products are grown without synthetic pesticides, chemicals, or fertilisers and are certified under NPOP, NOP, USDA, and EU organic standards, ensuring global compliance.
Rajamudi’s Wellnest Natural Farm: Where Food, Soil, and People Meet
A key extension of this startup’s philosophy is Rajamudi’s Wellnest Natural Farm, a 100+ acre natural and organic farm developed to practice and demonstrate sustainable agriculture at scale. Designed as a living ecosystem, the farm functions as a biodiversity-rich, multi-layered agricultural model where different crops coexist, enrich the soil, and support long-term ecological balance.
One of Rajamudi’s core farming initiatives, this farm is not just a production unit but an immersive experience space. Visitors can walk through the fields, stay, observe how food is grown naturally, eat organic meals prepared using farm produce, and reconnect with the rhythms of land, seasons, and real food.
The farm reflects Rajamudi’s belief that food education must go beyond labels and packaging. Seeing the soil, the crops, and the people behind food builds a level of trust that no marketing claim can replace. One of the most significant upcoming launches from Rajamudi’s Wellnest Natural Farm is its range of certified organic Moringa, to be introduced in thoughtfully developed formats.
Moringa, also known as drumstick, has been part of Indian households for decades. Today, it is recognised globally as a superfood herb, where every part of the plant from leaves, pods, seeds, to flowers offers nutritional or medicinal value. Rich in iron, calcium, antioxidants, and plant protein, Moringa has long held an important place in traditional Indian diets and Ayurveda.
Speaking about the brand’s future direction, Nagendra Kumar H shares, “Certified organic herbs and spices are the next big focus for Rajamudi Organics. This is what India has always been known for, and it is what we also want to offer the world”.
“If Moringa is the superfood the world needs today, we are excited to bring it forward in its most authentic form soon. Since this plant has been grown on our farm for over a decade, we can ensure purity, traceability, and minimal processing”.
Making Organic Food Accessible
While Building a Global Presence One of the biggest challenges in the organic food space has always been accessibility both in terms of availability and affordability and Rajamudi Organics has worked consciously to address this without compromising on organic integrity. By building direct and long-term relationships with certified organic farmers, optimising supply chains, and maintaining traceability across sourcing and processing, the brand aims to make organic staples more approachable and dependable for everyday households. At its core, Rajamudi Organics believes that chemical-free, organically grown food should not be positioned as a luxury product, but recognised as a basic right closely tied to health, dignity, and long-term well-being.
This belief has also shaped the brand’s strong focus on exports, which has emerged as one of Rajamudi Organics most important growth drivers. The brand currently serves customers across India, the USA, Europe, the Middle East, and Canada, with a steadily expanding international footprint. In addition to its established markets, Rajamudi Organics has recently shipped products to Ireland and Dubai, reinforcing the growing global demand for Indian heirloom rice, organic staples, herbs, and spices rooted in traditional farming practices. Its products are available through the official website www.rajamudi.com, Amazon and selected quick-commerce platforms, ensuring access for both domestic and international consumers.
Over the years, Rajamudi Organics has gained increasing visibility within the organic and natural foods ecosystem and has been recognised across a few industry platforms for its consistent quality and commitment to traditional food wisdom. Founder Nagendra Kumar H has invested approximately ₹2.5 crore into building the venture, and the 20-member company recorded an annual turnover of ₹6 crore in FY2025, reflecting steady growth driven by trust, repeat consumption, and export demand. Looking ahead, Rajamudi Organics plans to expand its portfolio to over 50 varieties of rice, herbs, and spices, while further strengthening its international presence and working towards a long-term vision of building a global ecosystem where India’s traditional food knowledge aligns seamlessly with modern organic standards.
Rooted in One Belief
At its core, Rajamudi Organics stands for one simple belief:
“Food as pure as nature intended- A right for all”
More than an organic food brand, Rajamudi Organics represents a movement to restore biodiversity, rebuild trust in everyday staples, and help people return to a way of eating that generations before us once knew – simple, traditional, and mindful.
To know more about Rajamudi Organics or connect with the team:
Email: contact@rajamudi.com
Call: +91 9900051516
Instagram: @rajamudiorganic
