In a country where farming is not just an occupation but a way of life, a new name has emerged to transform the agricultural ecosystem Kissan Agri Mall Pvt. Ltd. What began as a simple dream of empowering farmers has now become one of India’s leading agrivalue chain startups, bridging the gap between tradition and technology in agriculture.
This is the story of Kissan Agri Mall (KAM) , a venture built on trust, innovation, and the farmer’s heartbeat.
The Visionaries Behind Kissan Agri Mall (KAM):
Every successful enterprise starts with visionary minds and strong roots. Kissan Agri Mall is led by two passionate agriculturists Mr. Venkataswami Reddy Surasani and Mr. Sayed Dastagiri whose experiences and shared mission have shaped the foundation of this dynamic startup.
Mr. Sayed Dastagiri – Co Founder & Managing Director:
Since April 2019, Mr. Sayed has been leading Kissan Agri Mall as its Managing Director. With a Postgraduate degree in Management from BBCIT, Hyderabad and a Bachelor’s degree in Agricultural Science from ANGRAU, his expertise lies in sales, agri-input distribution, commodity procurement, and digital innovations.
Before co-founding Kissan Agri Mall in 2015, he worked with top companies like Godrej Agrovet, NFCL, and international ventures under the Greentech Group. He also played a key role in setting up agricultural institutions across Telugu-speaking states. His modern thinking and management experience have turned Kissan Agri Mall into a tech-driven agriculture startup that stays ahead in innovation.
Mr. Venkataswami Reddy Surasani – Co Founder & CEO:
Mr. Venkataswami Reddy Surasani blends strong academic knowledge with rich field experience. He holds a Post-Graduation in Agribusiness Management from G.B. Pant University, an MDP from IIM Lucknow, and a Bachelor’s degree in Agricultural Science. With over 15 years of experience, he has worked with top organizations like NCDEX, NCML, NSL Seeds, and UPL Ltd, gaining expertise in marketing, commodity trading, and value chain management.
Known for his close connection with farmers, Mr. Reddy often visits rural areas to understand their needs and share practical guidance. At Kissan Agri Mall, he leads procurement, marketing, distribution, and corporate affairs. His farmer-first mindset and deep industry understanding continue to strengthen the company’s vision of empowering rural India.
The Birth of Kissan Agri Mall:
The idea of Kissan Agri Mall was born from a question that many farmers silently carried:
“Why should we struggle to find reliable seeds, fertilizers, and expert advice from different places?”
In 2019, that question found an answer when the founders decided to build a one-stop destination for farmers. Their mission was simple — to make farming easier, smarter, and more profitable.
Kissan Agri Mall soon became known for its three promises — Quality, Trust, and Farm Advisory. Unlike traditional agri stores, KAM was designed as a complete ecosystem that supports farmers from seed to post-harvest solutions, ensuring a smooth experience across the entire agri value chain.
Kissan Agri Mall’s Integrated Ecosystem:
Kissan Agri Mall operates through multiple channels, each focusing on a key aspect of modern agriculture:
Kissan Agri Mall: Physical retail stores offering seeds, fertilizers, crop protection, and on-ground advisory through their COCO (Company Owned & Company Operated) & FOFO (Franchise Owned & Franchise Operated) outlet’s
Kissan E-Mart: A digital e-commerce platform allowing retailers and farmers to order products online and access expert guidance remotely.
Kissan Varadhi: A bridge between farmers and markets, helping with output marketing and buyer linkages.
Kissan Farm Services: Providing on-field support such as soil testing, organic solutions, biological inputs, and farm equipment guidance.
Together, these services make Kissan Agri Mall a comprehensive agribusiness platform that simplifies every stage of the farming process.
Farmer-First Approach: The Heart of the Brand:
What sets Kissan Agri Mall apart from other agriculture startups in India is its commitment to farmers’ success. The company’s philosophy revolves around education, empowerment, and efficiency.
Every KAM outlet acts as more than just a shop — it’s a Farm Advisory & Learning Center. Farmers can walk in to learn about soil health, seed quality, pest management, and modern cultivation techniques. This personal interaction builds trust and transparency, something that rural India deeply values.
Moreover, the startup’s decision to create its own dealer network and retail stores ensures full control over product quality, pricing, and service. This direct-to-farmer model eliminates middlemen, ensuring that farmers get authentic products and honest advice.
Technology Meets Tradition:
In today’s era of digital agriculture, Kissan Agri Mall is blending technology with traditional farming wisdom. Its Kissan E-Mart platform and digital advisory tools help farmers access the best products and expert recommendations with just a few clicks.
From online crop monitoring to digital payments, the company is making farming more accessible and data-driven while maintaining a strong human connection. By embracing digital transformation, KAM ensures that even farmers in remote villages can benefit from modern agricultural solutions.
Sustainable Growth & Community Impact:
Kissan Agri Mall is not just growing in numbers — it’s growing in impact. The company’s initiatives have helped thousands of farmers increase yields, reduce input costs, and improve sustainability.
Through active participation in industry collaborations, startup networks, and farmer workshops, KAM continues to promote innovation and knowledge-sharing in the agri sector.
Both Mr. Reddy and Mr. Sayed believe that the future of Indian agriculture lies in collaboration and transparency. Their combined 25+ years of experience in agribusiness is shaping Kissan Agri Mall into a national-level agriculture innovation brand
The Future Vision:
Kissan Agri Mall envisions becoming India’s most trusted agriculture startup, connecting millions of farmers through its expanding retail and digital network. The company aims to make quality farm inputs, expert advice, and fair market access easily available to every farmer. With a technology-driven and farmer-first approach, it strives to build a self-reliant, sustainable, and prosperous rural India where agriculture becomes a symbol of growth and pride.
Kissan Agri Mall Building Most Trusted Agri Ecosystem: Transforming India’s Agriculture Value Chain with Trust & Agri value chain models.
